--- title: "About Awesomenesseo | The Team Behind SEO Strategy Builder" url: https://awesomenesseo.com.au/about-us description: "Awesomenesseo is the Sydney SEO, AIO and GEO agency built on SEO Strategy Builder, our own software. Five people, fully funded, finishing market trials." lang: en-AU --- awesomenesseo: https://awesomenesseo.com.au/seo-christmas About Awesomenesseo · Mission control, Sydney CBD # We didn’t start with an agency. We started with _the software._ Awesomenesseo is the agency built on SEO Strategy Builder, software we wrote to take the weeks of planning out of SEO and put that time into pages. Five people, fully funded, finishing our market trials, and flying our first twenty missions. Our own software Built in Australia A crew of five Fully funded Market trials under way 20 seats · By invitation Why we built it · **the story starts below** **T-05** Why ## SEO didn’t have a talent problem. It had a _workflow problem._ I spent twenty-five years in agencies, and the first months of every SEO retainer looked the same: audits, keyword research, strategy decks, revisions. Senior people, billed by the hour, before a single page improved. That work and its execution was just slow, repeated by hand for every client, and paid for by the one person who could least afford it: the owner of a small business. So we stopped selling hours and built software to do the planning and the building. The strategy that took a senior strategist weeks now takes hours, and so do the pillar pages and their supporting pages. The money that paid for those weeks buys more of them. The planning did not get cheaper by being worse. It got cheaper by being done once, properly, by software built by people who had done it a thousand times. JL **Jim Limberis**Founder - Automaigency Flight rule zero Why we exist > “The budget should buy the flight, not the paperwork.” JL **Jim Limberis**Founder and CEO · Head of SEO What the first quarter of a retainer usually buys Audits · keyword research · strategy decks · revisions What it should buy Pages that rank, built from a plan you saw before you paid Problem · answer Next: T-04 the journey → T-05 The budget buys the flight, not the paperwork T-04 Journey **T-04** Journey ## From the agency floor to an _autonomous platform._ Five stages. The first three took years, the fourth is where we are, and the fifth is where you come in. 1. Stage 01 The agency floor ### Twenty-five years of watching the same first quarter Every retainer began with weeks of planning at senior rates. The owners paying for it rarely saw the plan, and never saw where the hours went. 2. Stage 02 The method ### A way of building sites that Google rewards Before any software, we settled the method: fix the site first, put a hub page above the pages a business already owns, build in parallel, place authority behind a page only once it is live. Proven by hand, on real client sites. 3. Stage 03 SEO Strategy Builder ### The planning, written down as software We codified the strategy work: the business case, page targeting, competitor gaps, keyword clusters, the execution plan and the pillar pages themselves, generated from the client’s own ranking data. About four of every five senior hours went away. 4. Stage 04 _Now_ The platform ### From a strategy builder to a flight computer The same software now runs the mission: it plans, briefs, builds and measures in one loop, so the workflow that needed six specialists needs one senior pilot. Autonomous where the work is repeatable, human where judgement matters. 5. Stage 05 Awesomenesseo ### The agency built on top of it We launched Awesomenesseo to fly the platform for businesses with five to twenty staff. Twenty seats on the Founding Flight, by invitation, from mission control in Sydney’s CBD. T-04 Stages one to three took years · stage four is now · stage five is you T-03 Proving ground **T-03** Proving ground ## We learned to fly in the hardest airspace in search: _forex._ Forex is where SEO goes to get humbled. Global brokers with seven-figure budgets, affiliate networks on every term that matters, and a regulator reading every word you publish. That is the market we specialised in. Years of flying broker sites against the biggest names in search taught us how to win when you cannot outspend anyone. The answer was forced thinking: when the budget is a tenth of your rival’s, you out-structure them instead of outspending them. Constellations around the searches they ignore, pages written to be cited by AI engines, authority placed only where it compounds. Compliance became a process, not a panic. Every page passes a documented review against the regulator’s rules before it flies: risk warnings, claims, disclosures, jurisdictions. That discipline now goes into every market, regulated or not. You don’t need to be a broker. If the method survives forex, your market is clear sky. What forex taught us Four disciplines Forex landing pages Pages that convert under a compliance regime: every claim checked, every risk warning in place, and still ranking. Compliance process A documented pre-flight review for every page: regulator rules, claims, disclosures and jurisdiction gates, signed off before launch. Big players, small budgets Ranking against global brokers on a fraction of their spend, by owning the searches they ignore and the AI answers they have not noticed yet. Forced thinking Constraints are the brief. The method that wins in forex is the method every mission flies. No broker named · results stay on the telemetry Next: T-02 the flight computer → T-03 If it survives forex, your market is clear sky T-02 Flight computer **T-02** Flight computer ## Autonomous where the work repeats. Human where _it matters._ SEO Strategy Builder is our own software. It reads your ranking data, your site and your competitors, and charts the whole mission in hours: what to build, in what order, and why. It then keeps flying. Briefs, pillar and cluster pages, link placements and monthly telemetry all come off the same platform, so the plan and the work never drift apart. What it does not do is decide for you. A senior pilot reviews every plan before you see it and every page before it flies, and you approve what goes live on your site. The six Flight Documents on the launch page are the platform’s output. The signature on each one is a person’s. “About four of every five hours” compares the senior strategy time a foundation build took by hand with the time it takes on the platform, measured on our own builds. Actual time depends on the site. The split Platform · Pilot | The platform runs | A senior pilot decides | | --- | --- | | The business case: is SEO worth it for this business, in numbers | Whether to clear a seat at all | | Page targeting: every keyword mapped to the page that should win it | Which constellation launches first | | Competitor gaps: where rivals are ahead and what closes the gap | What a page says about your business, and what it must never say | | The execution plan, in parallel streams, front-loaded | When to adjust course, and when to hold | | Pillar and cluster pages, written to rank and to be cited by AI search | Final sign-off on every page before it flies | | Monthly telemetry from your own Google Analytics and Search Console | What the numbers mean for your next quarter | Repeatable · judgement Next: T-01 the crew → T-02 Nothing waits on a spreadsheet · nothing flies unsigned T-01 Crew **T-01** Crew ## Small crew. Full tanks. _Trials nearly complete._ Awesomenesseo is five people: the engineers who built SEO Strategy Builder and the senior pilots who fly it. Nobody here sells what someone else delivers. We are fully funded. The Founding Flight is about proving the platform on twenty real businesses, not about keeping the lights on, and no client pays for our runway. We are completing our market trials now: real businesses, real budgets, results read from their own Google data. The live missions on our launch page come from those trials. Mission control is Level 27, 25 Bligh Street, in Sydney’s CBD. Every mission is planned and flown from there. Status board Where we are Crew Five Engineers who built the platform and the senior pilots who fly it. Funding Full tanks Fully funded. No client pays for our runway. Market trials Closing Real businesses, real budgets, results read from their own Google data. Founding Flight 20 seats By invitation. Clearance call first, then pre-flight. Mission control · Level 27, 25 Bligh St Next: flight rules → — The crew Jim Limberis, founder and CEO of Automaigency, the company behind Awesomenesseo, and its head of SEO, spent twenty-five years in agencies and founded a software company before that. He is the pilot in command on the Founding Flight. Image: Jim Limberis (https://awesomenesseo.com.au/__l5e/assets-v1/68c42f05-6903-40aa-aabf-658bb76a8257/jim-limberis.jpg) ### Jim Limberis Founder and CEO · Head of SEO Pilot in command and head of SEO. Clears every seat, signs off every flight plan. LinkedIn ↗ (https://www.linkedin.com/in/jimlimberis/) Image: Jeniffer Go Campos (https://awesomenesseo.com.au/__l5e/assets-v1/170992d4-78cb-46f8-8acc-3cf3c33f693c/jeniffer-go-campos.jpg) ### Jeniffer Go Campos Head of Implementation Leads the dev team. Gets every page, fix and placement live on your site, on schedule. LinkedIn ↗ (https://www.linkedin.com/in/jeniffergocampos/) Image: Kevin Troy Si (https://awesomenesseo.com.au/__l5e/assets-v1/dda37b62-d537-47e9-b5a8-ec43338a1ba2/kevin-troy-si.jpg) ### Kevin Troy Si Head of Delivery and Standards Runs delivery and keeps the standard: every page reviewed for compliance and quality before it flies. LinkedIn ↗ (https://www.linkedin.com/in/kevintsi/) Image: Bjorn Calbes (https://awesomenesseo.com.au/__l5e/assets-v1/394b4764-cca9-4545-a15b-ed5bd26a01bb/bjorn-calbes.jpg) ### Bjorn Calbes SEO Strategy Manager Runs the strategies: the flight plan for every mission, and the course corrections your telemetry calls for. LinkedIn ↗ (https://www.linkedin.com/in/bjorn-calbes/) T-01 Five people · one platform · twenty seats Flight rules — Flight rules ## Four rules we fly by, on _every mission._ ### Strategy before spend You see the whole plan before you pay a dollar. If it is not worth flying, you walk away owing nothing. ### Pages, not paperwork The budget buys the flight. The planning is done by software we own, so it is not billed to you by the hour. ### Calculated, not guessed Every page is mapped to a keyword and every keyword to your own ranking data. Opinions are welcome; they are not the plan. ### Open cockpit You see the plan, the pages, the placements and the telemetry, in plain English, every month, from your own Google data. Blast off! · By invitation · 20 seats ## Now you know who is flying. _Request a seat._ Tell mission control about your site and the orbit you have in mind. A senior pilot reviews the fit and makes contact within 48 hours. Request a seat: https://awesomenesseo.com.au/seo-christmas#blastoff See the orbit levels: https://awesomenesseo.com.au/seo-christmas#t1 awesomenesseo (https://awesomenesseo.com.au/seo-christmas) It's SEO, perfected. Welcome aboard. 05 Message: https://awesomenesseo.com.au/seo-christmas#t5 04 Pre-flight: https://awesomenesseo.com.au/seo-christmas#t4 03 Ignition: https://awesomenesseo.com.au/seo-christmas#t3 02 In orbit: https://awesomenesseo.com.au/seo-christmas#t2 01 Orbit levels: https://awesomenesseo.com.au/seo-christmas#t1 Comms: https://awesomenesseo.com.au/seo-christmas#comms About Us: https://awesomenesseo.com.au/about-us Back to the pad © 2026 Automaigency Pty Ltd · Awesomenesseo · Level 27, 25 Bligh Street, Sydney NSW 2000 · Privacy · Terms ## Structured data ```json { "@context": "https://schema.org", "@graph": [ { "@type": "AboutPage", "@id": "https://awesomenesseo.com.au/about-us#webpage", "url": "https://awesomenesseo.com.au/about-us", "name": "About Awesomenesseo | The Team Behind SEO Strategy Builder", "description": "Awesomenesseo is the Sydney SEO, AIO and GEO agency built on SEO Strategy Builder, our own software. 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